Say it with the Crown Jewels? Or Royal Asscher® diamonds

Say it with the Crown Jewels? Or Royal Asscher® diamonds

Diamonds for centuries have been associated with luxury – so no surprise this is an area where innovation combined with glamorous history and rich heritage proves a winning combination. The close links of the Amsterdam-based Asscher family with Britain’s crown jewels are legendary.

royalasscher2Today Royal Asscher® proudly proclaims its magnitude of history – in 1908 it was Joseph Asscher who demonstrated his expertise, cleaving the Cullinan diamond, the largest diamond ever found, to create the stunning stones in the Scepter and St Edward’s Crown on display in the Tower of London. The trusted house of Dutch Queens Juliana and Beatrix who granted it royal title, Royal Asscher® also counts Britain’s Queen Elizabeth and Emperor Hirohito of Japan in its “Golden Book” of visitors.

Although modern day luxury demand is very different from the time when Britain’s King Edward V11 sought out the Asscher brothers at the start of the 20th century to entrust his precious task, over a century later Royal Asscher® diamonds are coveted by today’s wealthy and influential. The Royal Asscher® cut is definitively innovative, with its signature high crown and 74 facets delivering dazzling diamonds uniquely high on sparkle, brilliance and light as the rightful 21st century heir to the original Asscher cut. Modern laser technology ensures that every diamond bearing the Royal Asscher® name carries its logo and a unique identification number. Today Royal Asscher® diamonds are among the most sought after – and the most beautiful – luxury items in the world. It surely feels you are buying a piece of history. www.royalasscher.com